How to Research Companies
Researching companies and preparing for apprenticeship applications are crucial steps in securing a successful apprenticeship. So we here at ApprenticeWatch have written a comprehensive guide to help you through this process:
Firstly, proper research helps you:
Target applications to companies that match your interests and values
Tailor your application to what employers are looking for
Demonstrate genuine interest during interviews
Make informed decisions about which opportunities to pursue
Finding Companies to Research
- ApprenticeWatch
- Industry-specific websites and job boards (do your own research)
- Company websites
- Career fairs - connect directly with employers offering apprenticeships (this can be at your school, or other colleges which specialise in an industry, e.g. Ada, the National College & Computer Science.)
- School career advisors who may have established relationships with local employers
- Social media platforms like LinkedIn, where companies often post opportunities
Pssst... Follow us on LinkedIn
What to Research About Companies
Company Basics:
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats): This helps you gain an overall understanding of the business
- History and recent developments
- Main competitors
- Industry trends and challenges
- Recent innovations or achievements
- Company values and culture
Apprenticeship Program Details
- Program structure and duration
- Qualifications offered
- Progression opportunities
- Support provided to apprentices
Online Presence
- Company website (especially careers/apprenticeship pages)
- Social media accounts
- News articles and press releases
- Employee reviews on sites like Glassdoor
Practical Research Methods
- Perplexity.ai - AI research tool (We highly recommend using it for research)
- Follow companies on social media to stay updated on news and developments
- Set up Google Alerts for companies you're interested in
- Attend virtual or in-person open days if offered
- Speak with current or former apprentices through LinkedIn or school networks
- Review annual reports (for larger companies) to understand business performance
Preparing Your Application!
Match Your Skills to Their Requirements
- Highlight relevant skills and experiences
- Use examples that demonstrate these skills
- Connect your interests to their industry
Tailor Your CV
- Customise your CV for each application with our CV optimiser (It’s Free)
- Use keywords from the job description
- Emphasise achievements relevant to the role
Prepare for Common Questions
- Why do you want to work for this company specifically?
- What do you know about our products/services?
- How do your skills align with our values?
- What interests you about this industry?
Before Interviews
- Review all your research notes
- Prepare questions that show you've done your homework
- Practice explaining why you're interested in that specific company
- Rehearse responses to common interview questions using company-specific examples
- Plan your journey to the interview location or test your technology for virtual interviews
Final Tips
- Keep your research organised in a document or spreadsheet for easy reference
- Stay up-to-date with company news right up until your interview
- Be authentic in your interest - employers can spot generic applications
- Quality over quantity - it's better to submit fewer, well-researched applications than many generic ones
Remember, thorough research not only helps you get the apprenticeship but also ensures you're applying to opportunities that truly match your interests and career goals. Good luck with your applications!