Privacy Policy

Last updated: March 03, 2025

This Privacy Policy explains how we collect, use, and look after your information when you use ApprenticeWatch. Your privacy is important to us, and this policy outlines your rights and how the law protects you.

We use your personal data to provide and improve our service to you. By using ApprenticeWatch, you're agreeing to the collection and use of information as described in this Privacy Policy.

Interpretation and Definitions

Interpretation

The words with capital letters have specific meanings, as defined below. These definitions apply whether the words are singular or plural.

Definitions

For the purposes of this Privacy Policy, the following terms apply:

  • Account means your unique account, which allows you to access certain features of ApprenticeWatch.

  • Affiliate means an entity that controls, is controlled by, or is under common control with another party. "Control" means owning 50% or more of the shares or other securities that can vote for the election of directors or managing authority.

  • Company (referred to as "the Company", "We", "Us" or "Our") refers to ApprenticeWatch. ApprenticeWatch is a self-owned entity.

  • Cookies are small files placed on your computer, mobile device, or other device by a website. They contain details of your browsing activity on that website and are used for various purposes.

  • Country refers to: United Kingdom

  • Device means any device that can access ApprenticeWatch, such as a computer, phone, or tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any person or company who processes data on our behalf. This includes third-party companies or individuals who help us to provide, improve, or analyse ApprenticeWatch.

  • Third-party Social Media Service refers to any website or social network through which you can log in or create an account to use ApprenticeWatch.

  • Usage Data refers to data collected automatically when you use ApprenticeWatch. This might include information generated by your use of the service or from the service infrastructure itself (for example, how long you visit a page).

  • Website refers to ApprenticeWatch, accessible from https://apprenticewatch.com

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

When you use ApprenticeWatch, we may ask you to provide certain information that can be used to identify or contact you. This may include:

  • Email address

  • First name and last name

  • Your public profile picture. This helps us to personalise your experience and improve the service.

  • CV Text and Job Description (when you use the CV Optimisation feature)

  • Usage Data

Usage Data

Usage Data is collected automatically when you use ApprenticeWatch.

This may include your device's IP address, browser type, browser version, the pages you visit, the time and date of your visit, how long you spend on those pages, unique device identifiers, and other diagnostic data.

If you access ApprenticeWatch through a mobile device, we may collect information about the type of device you use, your device's unique ID, your device's IP address, your mobile operating system, the type of mobile internet browser you use, and other diagnostic data.

We may also collect information that your browser sends whenever you visit ApprenticeWatch.

Information from Third-Party Social Media Services

We allow you to create an account and log in using Google:

  • Google

If you choose to register or log in through Google, we may collect personal data already associated with your Google account, such as your name and email address. We do this to make it easier for you to create and use your ApprenticeWatch account.

You may also be able to share additional information with us through your Google account. If you choose to provide this information, you're giving us permission to use, share, and store it in line with this Privacy Policy.

Tracking Technologies and Cookies

We use cookies and similar technologies to track activity on ApprenticeWatch and store certain information. These technologies help us to improve and analyse our service. They include:

  • Cookies or Browser Cookies. A cookie is a small file placed on your device. You can set your browser to refuse all cookies or to notify you when a cookie is being sent. However, if you don't accept cookies, some parts of ApprenticeWatch may not work properly.
  • Web Beacons. Certain parts of ApprenticeWatch and our emails may contain small electronic files known as web beacons. These allow us to count users who have visited those pages or opened an email, and gather website statistics (for example, understanding the popularity of a particular section and ensuring the system is working correctly).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These cookies remember your login details so you don't have to log in again each time you visit. This makes your experience smoother and more convenient.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

We use your personal data for a number of reasons, including:

  • To provide and maintain ApprenticeWatch, and to monitor how it's being used.

  • To manage your account: The personal data you provide allows you to access different features of ApprenticeWatch as a registered user.

  • To fulfil a contract: This includes managing any purchases you make or any other agreements you have with us through ApprenticeWatch.

  • To contact you: We may contact you by email, phone, or other electronic means with updates or information about ApprenticeWatch, including security updates where necessary.

  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage your requests: To handle any queries or requests you send to us.

  • For business transfers: If we are involved in a merger, sale, or other transfer of assets, your information may be transferred as part of that transaction.

  • To improve our AI model: The CV text and job descriptions you provide help us to improve the accuracy and effectiveness of our CV Optimisation feature. By analysing this data, we can refine our services and provide better support to our users.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyse the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Google Analytics 4

We use Google Analytics 4 (GA4) to help us understand how people are using ApprenticeWatch. GA4 collects data about things like which pages are visited, how users interact with the 'apply' button on apprenticeship listings, what search terms are used, and which filters are applied. This information helps us to understand what's most important to our users, prioritise certain apprenticeships, and improve the overall experience.

You can find out more about how Google uses data collected through GA4 in their privacy policy: Google Privacy Policy.

Mapbox

We use Mapbox to display interactive maps on ApprenticeWatch. When you use the map, Mapbox may collect information such as your location and IP address. We recommend that you review Mapbox's privacy policy and terms of service for more details on how they handle your data.

Mapbox Privacy Policy: https://www.mapbox.com/legal/privacy#product-privacy-policy

Mapbox Legal FAQ: https://www.mapbox.com/legal/legal-faq

Google Gemini AI API

Our CV Optimisation feature uses the Google Gemini AI API to analyse your CV and job description. When you use this feature, your CV text and job description are sent to Google for analysis. According to Google, this data isn't stored or used to train their models. However, we encourage you to read the Google Gemini privacy policy for more information.

https://ai.google.dev/gemini-api/terms

Data Storage

All data ApprenticeWatch stores about you is held securely in data centres located in London, United Kingdom.

Retention of Your Personal Data

We will only keep your personal data for as long as we need it for the purposes set out in this Privacy Policy. We will also retain and use your data where necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

CV text and job descriptions submitted for the CV Optimisation feature are retained indefinitely. This data is valuable to us as it helps us to continuously improve our AI algorithm and provide a better service to our users.

We also retain Usage Data for internal analysis. This data is generally kept for a shorter period, unless it's needed to improve security or functionality, or if we're legally required to keep it for longer.

Transfer of Your Personal Data

Your information, including personal data, is processed at our offices and in other locations where the parties involved in the processing are based. This means your data may be transferred to and stored on computers outside of your local area, where data protection laws may be different.

By agreeing to this Privacy Policy and submitting your information, you're consenting to this transfer.

We will take all reasonable steps to ensure that your data is treated securely and in line with this Privacy Policy. We won't transfer your personal data to an organisation or country unless there are adequate controls in place to protect it.

Delete Your Personal Data

You have the right to request that we delete your personal data.

You may be able to delete some of your information directly through your ApprenticeWatch account.

You can also contact us to request access to, correct, or delete any personal information you've provided to us.

To request deletion of your CV text and job description data, please contact us at [email protected] and your request will be honoured.

Please note that we may need to retain certain information if we have a legal obligation to do so.

Disclosure of Your Personal Data

Business Transactions

If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you before this happens and before your data becomes subject to a different privacy policy.

Law enforcement

We may be required to disclose your personal data if required by law or in response to valid requests from public authorities (e.g. a court or government agency).

Other legal requirements

We may disclose your personal data if we believe it's necessary to:

  • Comply with a legal obligation
  • Protect our rights or property
  • Prevent or investigate potential wrongdoing related to ApprenticeWatch
  • Protect the personal safety of ApprenticeWatch users or the public
  • Protect against legal liability

Security of Your Personal Data

We take the security of your personal data seriously. However, no method of transmission over the internet or electronic storage is completely secure. While we do our best to protect your data, we cannot guarantee its absolute security.

Children's Privacy

ApprenticeWatch is not intended for anyone under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us. If we become aware that we have collected data from a child under 13 without parental consent, we will take steps to remove the information from our servers.

If we need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

ApprenticeWatch may contain links to other websites that we don't operate. If you click on a third-party link, you'll be directed to their site. We strongly advise you to review the privacy policy of any website you visit.

We have no control over and are not responsible for the content, privacy policies, or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page.

We'll update the "Last updated" date at the top of this policy.

We encourage you to review this Privacy Policy regularly to stay informed about any changes. Changes are effective when they are posted on this page.

Legal Basis for Processing Personal Data

We process your personal data based on the following legal bases:

  • Performance of a contract: We process your data to provide you with the services you request, such as the CV Optimisation feature.
  • Legitimate interests: We process your data to improve our AI models and provide a better user experience. We believe this is in our legitimate interest and does not unduly infringe on your privacy rights.
  • Consent: Where required by law, we will obtain your consent to process your data.

Contact Us

If you have any questions about this Privacy Policy, please contact us: